About
Rachel
MacDonald
Marketing Professional · Messaging & Materials · Toronto, Canada
I’m a Toronto-based marketing professional working at the intersection of messaging, design, and strategy. I help businesses refine the materials, positioning, and client-facing experience that shape how their work is introduced and understood.
My clients are service-based businesses and independent professionals who are exceptional at what they do and are ready to have everything around that work reflect the same standard.
“The gap between a business’s work and how it’s presented is where I live. I close it.”
My path here wasn’t linear — but in hindsight, it makes complete sense. A background in media production gave me a deep appreciation for how communication is structured, paced, and received. Completing my Master of Marketing at the Schulich School of Business has sharpened my thinking around branding, consumer behaviour, and the psychology of how people form impressions of the businesses they choose to work with.
In my current role as Marketing Manager at TOM Design Collective, I work across everything from press and social media to editorial planning and polished client-facing materials — which gave me a direct and honest view into how the most elevated creative brands operate behind the scenes, and how much their documentation shapes the stories others tell about them.
What I’ve noticed across every context I’ve worked in is the same pattern: talented, skilled people whose materials don’t match their ability. A photographer with a breathtaking portfolio and a proposal that feels like it came from a different business. A design studio whose onboarding leaves new clients uncertain instead of excited.
That gap is where I work. I help refine the messaging, materials, and client-facing experience that close it, so your clients feel the quality of your work before it’s ever delivered. I work with a small number of clients at a time, intentionally. Every engagement is hands-on, personal, and built from scratch around what your specific business needs.
Grounded in theory and practice.
The principles behind every project.
Clarity before aesthetics
Beautiful documents that confuse readers don’t serve your business. I start with what needs to be communicated — then make it feel effortless to receive.
Your voice, elevated
I’m not here to overwrite your brand personality. My job is to organize and elevate what’s already there — so the best version of your business comes through.
Premium feels considered
The documents that feel luxurious aren’t complicated. They’re thoughtful. Every detail — spacing, language, sequence — is intentional.
Intentional scope
I take on a limited number of projects at a time — not as a positioning tactic, but because every client deserves my full attention and I won’t dilute that.
Documents that work independently
Every deliverable is designed to work without me in the room — clear, self-explanatory, and built for the real-world way your clients receive information.
Transparent process
No surprises. Before we begin, you’ll know exactly what you’re getting, when, and at what investment. The same standard I set for your documents, I hold for my own.
Rachel MacDonald 