I believe in being transparent about how I work — including my use of generative AI tools. This page outlines how and when I use AI in my professional practice and on this website.

How I use AI

I use generative AI tools — including Claude (Anthropic) — as part of my workflow for certain tasks, including:

• → Drafting and refining written content, which I then review, edit, and finalize
• → Brainstorming ideas, structures, and frameworks
• → Research assistance and summarization
• → Design and layout exploration

What I don’t do

I do not publish AI-generated content without meaningful human review, editing, and judgment. All final decisions — creative, strategic, and ethical — are mine. AI is a tool in my process, not a replacement for my expertise or voice.

Client work

If AI tools are used in any capacity in client deliverables, this is disclosed upfront and agreed upon before work begins. I maintain full responsibility for the quality, accuracy, and originality of everything I deliver.

My position on AI

I view generative AI as a powerful tool that, when used thoughtfully and transparently, can enhance the quality and efficiency of creative work. I am committed to staying informed about evolving best practices and ethical standards around AI use in marketing and design.