Rachel MacDonald


The Blog

Notes on craft,
clarity, and
presence.

Thinking out loud on client experience, service marketing, and what it means to build a business that is perceived the way it deserves to be.

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Service Marketing
7 min read

Rachel MacDonald · 2026

The Quiet Problem With How Creative Studios Talk About Their Prices

If clients are frequently surprised by your pricing, the issue isn’t your rates. It’s your framing. A closer look at the sequencing problem most businesses don’t know they have.

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New posts published regularly on client experience, positioning, and service marketing.

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