Services
Systems that make
your brand feel
effortlessly premium.
From your first client proposal to your final project handoff, I help refine the messaging, materials, and systems that set businesses apart and keep them there.
6
Service offerings across 3 practice areas
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Inquiry-first. Every project starts with a conversation. No booking links, no automated quotes.
✓
All pricing is custom-quoted based on your specific scope and needs.
Client-Facing
Documentation
Your client documents are often the first time someone experiences your brand beyond your portfolio. I design and write the guides, proposals, and presentations that make that experience unforgettable and unmistakably professional.
Client Welcome Guide
A beautifully structured document that introduces your process, sets expectations, and makes clients feel certain they made the right choice, before the work begins.
- Brand-aligned layout and typography
- Process overview and project timeline
- FAQ and communication guidelines
- Delivered as PDF and editable source file
All work is custom-quoted. send an inquiry to get started.
Proposal Template
A polished, reusable proposal template that presents your scope and value with clarity and confidence, making it easy for clients to say yes.
- Service description and deliverables layout
- Investment and timeline presentation
- Editable fields for each new project
- PDF and Canva/Figma source file
All work is custom-quoted. send an inquiry to get started.
Full Client Experience Kit
Everything from first inquiry to project close, unified in brand and voice. The complete documentation set for studios serious about the client experience.
- Client welcome guide
- Pricing guide and proposal template
- Project onboarding checklist
- Client communication email templates
- Offboarding and testimonial request
All work is custom-quoted. send an inquiry to get started.
Press Pitch Deck / Media Kit
A polished editorial pitch deck designed to land in the right inboxes, with the narrative structure and visual weight that publications and collaborators respond to.
- Brand story and founder bio
- Portfolio curation and project sequencing
- Partnership and media kit pages
- Print and digital-ready PDF
All work is custom-quoted. send an inquiry to get started.
Service Marketing
Consultation
Positioning, packaging, and messaging refinement so your offers are structured clearly, priced confidently, and communicated in a way that attracts the right clients and converts without discounting your value.
Offer Clarity Session
A focused 90-minute working session to untangle your service structure and identify exactly where the confusion lives, followed by a written summary and clear action plan.
Positioning & Messaging Package
A deeper engagement: we define your positioning, rewrite your offer descriptions, and build the messaging framework you’ll use across your website, proposals, and inquiry forms.
Ongoing Advisory
Monthly strategic support for studios actively working on their marketing and client systems. Includes written feedback, async access, and a monthly working call. Available as a retainer.
Onboarding System
Audit & Build
A full review of your client journey from first inquiry to project close, with documentation and systems that reduce friction, set clear expectations, and make working with you feel completely effortless.
Onboarding Audit
I review your current onboarding process end-to-end and deliver a detailed written audit covering what’s working, what’s creating friction, and where the biggest opportunities for improvement are. A clear, prioritized action plan is included.
Full Process Build
From audit to delivery: I map, design, and document your complete client onboarding system, including all touchpoints, communication templates, and handoff materials. Everything your client touches, elevated.
Rachel MacDonald 